RETHINK’s mission is to create innovative, quality products made from recycled waste and brought to life with a simple story. We are making a difference for the future and bringing recycled technology into the mainstream.
RETHINK started in 2008 by a group of apparel industry veterans with over 30 years experience in the outdoor market. Our mission is to create quality clothes and accessories made from recycled polyester. In other words, recycled plastic waste.
Our story begins with a bottle count. RETHINK recycles a used bottle into something entirely new, perhaps a t-shirt or a bag- rethinking the material, state and purpose. This is our story.
