The Evolution of Sustainability

RETHINK Fabrics Launches Innovative NFC-Enabled Sustainable Apparel Line
September 7, 2024. Las Vegas, Nevada. RETHINK Fabrics, a leader in sustainable solutions and eco-friendly apparel, proudly announces the launch of its new line of innovative t-shirts embedded with NFC (Near Field Communication) microchips. Building on six years of experience in creating environmentally responsible fashion, RETHINK continues to push the boundaries of what is possible in sustainable apparel by combining innovative technology with its dedication to environmental stewardship."

This new collection of t-shirts is made from 100% rPET, ethically sourced materials and features an embedded NFC microchip in each garment. The chip enhances the wearer’s experience by allowing them to tap their smartphone to the t-shirt and instantly access a range of digital content. Whether it is information on the environmental impact of the product, tips on sustainable living, or even exclusive promotions and content for RETHINK customers, the NFC functionality brings an interactive and informative element to everyday apparel.

"Our mission has always been to create eco-friendly products that resonate with the conscious consumer. With this new line of t-shirts, we are not only offering sustainable clothing but also a way for our customers to engage with the product on a deeper level," said Terence Jackson, Principal of RETHINK Fabrics. "The NFC microchip adds a modern, technological dimension to fashion that aligns with our values of purposeful, innovation, and sustainability."

Mr. Jackson highlighted the company’s direction: "Now that people are more knowledgeable about sustainability and sustainable products, our focus is taking RETHINK further into the technological space by merging technology with apparel. We're developing biometric products so that you can get more usage out of your garments." When asked why RETHINK is unique, he added, "We are one of only four internationally certified sustainable t-shirt companies providing the best sustainable tees that not only divert plastic water bottles from oceans and landfills but also save CO2 and energy compared to cotton."

The NFC-enabled t-shirt line represents a major step forward in the fashion industry, integrating digital interactivity while maintaining RETHINK’s commitment to sustainability. In keeping with RETHINK's ethos, the entire line is made from eco-friendly fabrics and is manufactured in a socially responsible manner.

​About RETHINK Fabrics:
Founded in 2008, RETHINK is a Sustainable Solutions company that creates innovative, high-quality, sustainable t-shirts using eco-friendly materials and ethical manufacturing practices that align with the values of today’s conscious consumers, apparel with a purpose. Our goal is taking RETHINK further into the technological space by merging technology with apparel. What differentiates us is our 100% rPET anti-microbial and water wicking tees made from post-consumer used plastic water bottles from oceans and landfills. RETHINK Fabrics'​ mission is to divert One-Billion-Plastic-Water-Bottles from oceans and landfills.
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By Li J, Editor and Writer
Tradeshowlife.co
For more information, please visit www.RETHINKFabrics.com or media@tradeshowlife.co

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